This is something thats been on our mind for a while. Those of you who were around at the start of the Speciality Coffee movement in London may well have come across the concept before.
The idea is this - encourage the public to visit the independents in Cardiff. Many people have their own favourite, but when they are out of that particular locality they may see a venue that is on the card and opt to go there, versus the safe, consistently average chain that they may default to.
How it will work